Although less emphasized in web design, text effects play a big role in the experience we have with media-type content. Videos, creative pictures, artistic digital work, all use some sort of text effect techniques to achieve a unique experience for the user viewing the picture/artwork. Video games use text effects, and all these text effects, or at least the majority of them, have been created using tools such as Photoshop. Why? Because Photoshop is a professional industry software that has the capability to allow graphic designers to create unique graphical effects in any shape or form imaginable, which of course includes text effects. For example, posters and flyers are usually designed so that the name of the event or cause stands out the most, and this is achieved through the use of text effects. We can take a simple word such as “love” and completely transform it into something unique, authentic and so otherworldly that people will begin to think that such a design was achieve
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