Step 1 Lets start by taking a look at the original ad below. From the start we can see that they’ve used a few basic Layer Styles like Gradient Overlay and Bevel and Emboss to do most of the work. After a little trial and error I even found the exact font used here called PlainGermanica which you can download for free at from AbstractFonts.com. Step 2 Open up a new Photoshop file by choosing File>New from Photoshop’s main menu or by using the keyboard shortcut Command-N (PC: Ctrl-N). My new document is 540×300 pixels at 72ppi. If you want your layer styles to turn out exactly like mine, it’s important to at least keep the ppi setting the same. Fill the background layer with black by pressing the D key to reset your foreground color to Black and then simply press Option-Delete (PC: Alt-Backspace) to fill the layer with color. Choose the Text tool from the Tools bar or by pressing the T key, then in the Character palette choose the PlainGerma...
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