Text-only GIFs Text-only GIFs are by far the easiest format to explore if you are short on time. They are best used for displaying information, such as events, dates and sales and can double up as a more noticeable version of a static call-to-action image. Even though this method is devoid of images, it can still look incredibly effective if generated according to brand guidelines, colours and typefaces. 1. Open a new document in Photoshop and type in your desired dimensions 2. Ensure that your layers window is open. If you cannot see it, go to Window > Layers. 3. Don’t forget to click on the padlock icon on your background layer first to unlock it for editing (its name will automatically change to layer 0). 4. Choose a background colour for your first layer – ideally in line with your brand styling. Click the colour swatch square on the bottom left hand side and select a colour from the spectrum window. Click ‘OK’ when you are happy with the colour you have chosen. ...
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